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Online dating sites styles: exactly just how Robyn Exton grew popular lesbian dating app Her

When Robyn Exton first launched her dating and networking that is social for lesbians and bisexual ladies, too little money for marketing implied she’d head to nightclubs armed with containers of spirits.

” when you look at the start we’d head to nightclubs by having a container of sambuca in a single hand, and tequila into the other, and encourage girls to download the application in substitution for an attempt,” states the 29-year-old.

Then at British lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted ladies by standing away from toilets that are portable out wc paper with leaflets advertising the software.

This is back 2013, and Ms Exton’s inexpensive, but revolutionary, approach to advertising soon saw user numbers rise steadily, then traction that is further gaining to good person to person.

Created in London, however with its headquarters moving to San Francisco a year ago in purchase to be nearer to US investors, and also to be when you look at the thick associated with burgeoning social networking scene, the Her application now has one or more million feminine users across the world.

‘Crazy’

Her came to be from Ms Exton’s frustration with current lesbian websites that are dating apps, which she did not think had been good enough.

She states the marketplace was dominated by “dating web web sites which were initially made for homosexual guys, and tuned red for lesbians”.

Ms Exton had a business that is inside with this because during the time she ended up being employed by a London-based branding agency, where her client made dating platforms.

The lamp minute whenever she made a decision to do some worthwhile thing about the problem arrived whenever she was at a pub with two buddies, certainly one of who had split along with her girlfriend. Continue reading